Peeps

At Peeps, we support those affected by H.I.E (Hypoxic-Ischaemic Encephalopathy). Join us in transforming lives and fostering hope through support, awareness, and advocacy. You can be HIEroic! We can only do what we do thanks to people like you – raising


"Peeps – supporting families, improving lives. Peeps is the only UK charity dedicated to providing unwavering support to individuals and families impacted by H.I.E. (Hypoxic-Ischaemic Encephalopathy) – a condition resulting from oxygen deprivation to an infant's brain, causing potential injury.

Founded in 2018 by Sarah & Steve, inspired by their daughter Heidi, affectionately known as ""Heidi-Peeps,"" born in March 2015. Heidi's journey, marked by an abrupt NICU experi...

Upcoming Events

What's coming up in the run for charity events calendar? It's never too late to join one of these great events.

Run Alton Towers - Spectator Pass - Saturday

Nov 14, 2026 - Nov 14, 2026

Farley Ln, Alton, Stoke-on-Trent ST10 4DB, UK

Run Alton Towers 10k

Nov 14, 2026 - Nov 14, 2026

Farley Ln, Alton, Stoke-on-Trent ST10 4DB, UK

Run Alton Towers Kids Race

Nov 14, 2026 - Nov 14, 2026

Farley Ln, Alton, Stoke-on-Trent ST10 4DB, UK

Run Alton Towers - Spectator Pass - Sunday

Nov 15, 2026 - Nov 15, 2026

Farley Ln, Alton, Stoke-on-Trent ST10 4DB, UK

Run Alton Towers 5k

Nov 15, 2026 - Nov 15, 2026

Farley Ln, Alton, Stoke-on-Trent ST10 4DB, UK

Run Alton Towers Half

Nov 15, 2026 - Nov 15, 2026

Farley Ln, Alton, Stoke-on-Trent ST10 4DB, UK